Gurgaon has risen from dirt and dust. If I say this, many won’t believe me, but the truth is not far, as Gurgaon has risen from a sleepy little village cluster to a metropolitan with malls that are envy of the bigger cities like Delhi, or Mumbai. The city has only grown in the last decade. What one saw as a little area coming up because of some call centres and corporate moving in, now has encashed on it’s location by being home to over 700,000 residents, all in a space of around 10 years.
As the city moved ahead, came a time when property market grew and exploded. The investors made good money as customers made a beeline to buy and own a piece of Gurgaon. The societies grew in area and population. The townships grew. The types of properties grew. And then came along ultra luxury and semi luxury high end property within villas, floors, flats and townhouses in Gurgaon. The premier product meant high quality but also a premium cost. The hi end towers as many call it fondly were to cater to the ultra wealthy and the super rich or the just-became-rich-and-want-to-be-spoilt customers.
The luxury flats ad villas offer concierge services, premier clubs, on call doctors and emergency services, private elevators, roof top jogging tracks, huge spaces within and more for someone who knows to spend his money well. The extra cost can change a lifestyle. The extra cost can bring you in contact with a different set of neighbours, and the who’s who of the society.
The luxury is not too far off reach and many want to join in as they do not want to be left behind by their peers. A good life for their loved ones is what we all look at, and if India provides the luxury that was once only possible outside India or in a “foreign country”, well there are takers for the ever growing rich middle class. The location could be the key as many areas are earmarked for such societies in Gurgaon and you do not have to actually mingle with the so called not so rich just-entered-middle class.
Locations like Gwal Pahari along Gurgaon Faridabad Road and the more inwards Golf Course Extension Road attracts many a residents with the luxury offers. The unique selling propositions of many elite projects nowadays is designer rooms which can even include gold plating some of the interiors within your flat. So what if this puts you behind by a few lacs or crores, as they say in Punjabi, “Shok ki keemat nahin hoti”, translated as, “Hobbies, and fondness are invaluable, you cant put a value to it”.
Enter the ultra rich and super rich or the rich professional in amulti national raking in almost a crore or more a year in salary and benefits, the flats and villas in such societies put you apart from a majority of the population and hence are infectious. They make you stand out and high and above everyone else. Think, before you buy, but, as this may have the thorn in the flesh you don’t want. Consult a good real estate agent to give you an insight.
The writer Vineet is with Capital Tree, the premier realty agent in Gurgaon. For customised solutions for your needs, reach us at http://www.capitaltree.in/contact-us.php